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Home · Blog · How to bring subscribers to a MAX bot: links, a channel, a website and source tracking

How to bring subscribers to a MAX bot: links, a channel, a website and source tracking

· Command CHBT · MAX, Leads

Subscribers are brought to a MAX bot with links to the bot from places where people already see you: a button in a post of your MAX channel, channel selection in the website widget, a QR code offline, a lead magnet for subscribing to the channel, a quiz and an invitation to your Telegram subscribers — a MAX bot writes to no one first, a contact appears in CHBT only when the person presses Start themselves. Every link has its own tag value: the Deeplink trigger catches it, the flow sets a source tag, and Contacts show which way brings more people and requests; below — 7 ways with specific steps.

Way 1. A bot link with a source tag

If a MAX bot is opened via a link with a parameter, MAX passes the parameter in the start event, and in CHBT it is caught by the Deeplink trigger. So every source has its own flow and greeting:

  1. Create a flow with a Deeplink trigger and a tag value, for example site.
  2. First step — Action → Add a tag source-site.
  3. Second — a Message for this source with 2–3 buttons: “Prices”, “Book”, “Ask a question”.

The link-with-parameter format is in the MAX for business documentation. The CHBT QR campaigns section builds tagged links only for Telegram so far, so for MAX the link is built manually.

Check: open the link from a phone — the greeting of this flow should arrive, and the source tag should appear in the contact card.

Way 2. A button to the bot in MAX channel posts

  1. Add the bot to your MAX channel as an admin — how to do it is covered in the article how to add a bot to a MAX channel.
  2. In Studio create a post and add a link button to the bot with the tag value channel: “Book”, “Get a selection”, “Ask a question”. A post can have up to 8 buttons, and in MAX they are real buttons under the post.

Code words in MAX comments work, but moving from a comment into a bot flow is not available in MAX yet — so put the button right in the post.

Way 3. Channel selection in the website widget

  1. In the CHBT widget settings turn on Show channel selection.
  2. In Channels to choose from tick MAX. Links are filled in from connected channels; if there is no link for MAX, press Reinstall webhook on the MAX channel in Channels — CHBT will fetch the bot’s public address.

Result: on the first widget screen the visitor chooses where to continue — in a messenger, by email or in the website chat. Someone who moved to MAX stays your contact even after closing the site.

Way 4. A lead magnet for subscribing to the channel

  1. Add the channel to Channels for subscription checks — the bot must be an admin there.
  2. In the flow add a Condition with the Subscription field and the Subscribed and Not subscribed branch template.
  3. Subscribed → the material. Not subscribed → a channel link and a “Check again” button.
  4. Do not leave the Otherwise branch empty: it fires when the subscription could not be checked — the bot is not a channel admin or the platform did not respond. Give the material or offer to try again later.

Way 5. A QR code offline

The checkout, packaging, a business card, a menu, a sign at the reception. Make a QR code from a MAX bot link with a tag value, for example qr-checkout, with any QR generator, and add a reason to scan: “Booking without a call”, “A discount on your next visit”.

The tag works the same as in way 1: the Deeplink trigger catches it, the flow sets a tag. Where to place codes and what to write on them — in the article where to place a bot QR code.

Way 6. A quiz as a reason to press Start

“Which skincare suits your skin?”, “Which plan is cheaper for your usage?” — a few questions with buttons, at the end a result and an offer. In MAX quiz questions come as buttons, answers are saved in the contact card. At the end set a tag by result — you get a segment with a clear interest. Publish the quiz link with a source tag. More — on the page about a survey bot.

Way 7. Invite subscribers from Telegram

  1. Connect MAX to the same CHBT bot in Channels — the flow is shared, nothing needs to be moved.
  2. Send a Telegram broadcast by the consent tag: “We are now in MAX too — here is the link, it works the same there”.

Whoever opens the bot in MAX becomes a new contact. Keep in mind the Free plan limit: a person who wrote both in Telegram and in MAX counts as two contacts out of 30. More — in the article one flow for two messengers.

How to see which source works

  1. After a week open Contacts → Filter by tag and choose the source tags one by one: source-site, source-qr-checkout and others. The number in the list is how many people came.
  2. Set tags at the key points of the flow too — lead after a request, paid after payment.
  3. Compare: a source that brought many people but few requests is a reason to change the greeting and the offer at the entrance.

How to write a greeting after which people stay — in the article on the bot’s first message.

MAX botHow to add a bot to a MAX channelSurvey botThe bot’s first message

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