Home · Chatbot for business without a programmer
Small Business Solutions
Chatbot for business without a programmer
An lead at 10:40 p.m. and the question “how much does it cost” on a weekend are no longer lost: a bot in Telegram, MAX, VKontakte and on the website collects a name and phone number, signs up for the service, answers frequently asked questions and passes on difficult questions to you. The first bot was made overnight, from a template.
“Lead capture” templateFree - up to 30 conversations per monthOne flow for every channel
What does a bot do for small businesses?
Applications at any time
Name and phone number with format checking - at night, on weekends, from any channel. The phone number goes into the contact card, you receive a letter about the lead, and “Action” → “Transaction in CRM” puts the card in the “New” column.
Sign up for a service by request
Service with a button, convenient time by text, phone - and notification to you. There is no calendar or slots: the time is confirmed by a person in the same chat. Basis - template "Customer registration".
Answers to frequently asked questions
Prices, opening hours and address - using buttons and using the words “price”, “schedule”, “where you are”, as in the template "Autoresponder FAQ". Takes free questions from Basic AI agent according to your knowledge base.
Difficult for man
The “Operator” step switches the conversation to “Waiting for a response” and sends a push to the bot participants. You respond from “Conversations” to the same messenger or chat on the site, “Return to bot” turns on the script again.
Products, prices and availability
The catalog is collected from an online store feed, a file, or using a Wildberries API key. From Basic AI seller selects 2-3 products and sends cards with the price and the “Open product” button, in MAX and VKontakte - in text with a link.
Customer returns
“Pause” will send a reminder at a specified time after recording, template "Collecting reviews" will ask for a rating of 1–5 and will immediately give a rating of 1–3 to the person. From Basic - broadcasts by tags to those who have already written to the bot in the messenger.
How to launch your first bot in an evening
-
1
Open the template
Click “Use application template” and register by e-mail, no card required. “Collecting applications” will open in the editor in the “Steps” mode, already turned on. To register, take "Customer registration".
-
2
Correct the texts and add a deal
Replace the greeting and “thank you” with your own. After the phone number, add the step “Action” → “Transaction in CRM”; so that the request is immediately picked up by a person - “Notify operator” or the “Operator” step.
-
3
Connect the channel
Token from @BotFather - in “Channels”, on the “Telegram” card there is a “Connect” button. MAX and VKontakte are connected there, the chat code for the site is in the “Widget” section. Step by step - bot for Telegram.
-
4
Check it out for yourself
“Check script” runs texts without spending the limit, but the buttons there are not pressed. Then write to the bot from your phone: the lead will appear in “Contacts” and “Conversations”, and a letter will be sent to your email.
Ready application script
The template sets the basics: greeting, name, phone number with format check and “Thank you, {{name}}!” Add the deal to CRM and the transfer to the person yourself - as in the steps below.
Lead capture Name, phone, thank-you — a request in your account. Open →Where it pays off in a month: three conditional calculations
Subscription CHBT - 650 ₽ (Basic) or 1290 ₽ (Business) per bot per month, Free - 0 ₽ and 30 conversations. Below are three conditional examples: the numbers in them are assumptions for clarity, not statistics. Substitute your receipt, flow and hourly price - the formula does not change.
| Business | What does the bot do | Effect per month | plan |
|---|---|---|---|
| Salon or master, average bill 2,500 ₽ | Appointment in the evening and on weekends, visit reminder | Out of 20 evening requests, the bot brings 3 to an appointment → 7,500 ₽; one prevented no-show per week → another 10,000 ₽ | Basic, 650 ₽ |
| Services with website, 1,500 visitors, check 6,000 ₽ | Chat on the website with a contact form and a message on the prices page, leads at night | Let’s say 1.5% write to the chat → 22 conversations; 3 of them are orders → 18,000 ₽ | Free at start, Basic as you grow |
| Expert or school, the same questions take an hour a day | AI agent answers typical knowledge base questions | About 20 hours per month; with an hourly price of 1,000 ₽ - 20,000 ₽; 150 credits are included in the plan | Basic, 650 ₽; more than 150 credits - Business, 1290 ₽ |
Salon. The administrator does not answer the phone after 20:00 and on Sunday. Let’s say there are about 20 requests per month at this time; even if the bot turns only 3 of them into an entry, that’s 7,500 ₽ with an average check of 2,500 ₽. One prevented no-show per week - four visits per month, another 10,000 rubles. A subscription for 650 ₽ pays for itself with the first entry. One caveat: “Pause” counts the time from the moment of recording, so a pause of several hours is enough to record for tomorrow, and the administrator from “Conversations” reminds you about a visit in a week. Niche analysis - bot for beauty salon.
Services with the site. Visitors leave without finding an answer to “how much does it cost?” In the “Widget” section there is a ready-made proactive rule “On the page with prices”: the chat itself speaks to the visitor at the time of the question. If 1-2% of 1,500 visitors enter the conversation, that’s 15-30 conversations - on the Free version they will be enough for exactly a month of testing, and opening a chat without a message is not included in the limit. Three orders for 6,000 ₽ - 18,000 ₽ with zero subscription. Basic removes the limit and the signature “Powered by CHBT” in the chat window.
Expert with AI agent. An hour a day answering the same questions from students or clients - about 20 hours a month. An agent with a knowledge base takes the first line: 150 Basic credits on the default model - that’s 150 answers, 5 questions per day. If the flow is greater, Business for 1290 ₽ gives 500 credits - still cheaper than one working day at this hourly price. Please note: credits are common to the AI agent, AI seller, AI script checker and AI edit; they cannot be purchased additionally, and unspent ones are not accumulated. How to measure the effect in your numbers - in the article about how the bot affects conversion, what makes up the price - how much does a chatbot cost.
Where to start: a template for a niche and the first channel
Small business flows come down to five tasks - leads, recording, answering questions, products and returning customers, and the niche changes buttons and texts. Therefore, they take a ready-made template as a basis, and read an analysis with blocks and restrictions for their niche. What is a bot in general and how does it differ from mailing lists and live chat - in the article “Chatbot for business: what is it”.
| Business | Template as a basis | What does the bot do |
|---|---|---|
| Beauty salon, clinic, car service | "Customer registration" | Service by button, day and time by text, phone, notification to you |
| Fitness club | “Sign up for a trial” | Directions, convenient time by text, phone |
| Kindergarten, school, kids' clubs | “Kids' club and sports class sign-up” | Answers to parents, “child won't come”, certificates, trial class sign-up |
| Restaurant and delivery | "Menu and ordering" | Menu sections with buttons, positions, delivery or pickup - request for the kitchen |
| Travel agency | “Quiz-bot” | Question buttons and name; add your phone number and questions yourself |
| Lawyer and accountant | "Sign up for a consultation" | Subject, convenient time by text, phone |
| Online school | "Auto Funnel" | Benefit, pause, offer and lead in one conversation |
| Online store | "Online store" | A product request from chat; the cart and payment are in the shop in your bot |
| Marketplace seller - bot for Wildberries | “Buyer bot” | QR in the package insert → contact and transaction in CRM, instructions, support, request for feedback |
| Any other niche | “Collection of applications” | Name, phone number with verification, “thank you” - lead in the account |
The first channel is the one where your clients are already writing. One included script responds in all connected channels: we collected an lead for Telegram - it works in MAX, without a second scheme. Unlimited channels on any plan, and where the conversations come from can be seen in “Analytics”, in the “By Channels” block, for 30 days.
| Channel | When to start with it | What to consider |
|---|---|---|
| Telegram | Services, experts, B2B - if clients write to you on Telegram | A link marked ?start= launches its own branch, QR codes with a scan counter from “QR campaigns” CHBT makes only for Telegram |
| MAX | If clients are already in MAX; often it is connected as a second channel | The buttons work; The office does not make links with a tag and QR codes for MAX; AI seller cards come in text with a link. Comparison - MAX or Telegram |
| VK | If the business has a vibrant community | The bot responds in personal messages from the community, up to 10 buttons, two in a row; The tags from the link are not readable |
| Website chat | If traffic goes to the site | Contact form before conversation, files up to 10 MB, “Scheduled” status, proactive messages by time, scrolling, page address and leaving the site (leaving - only on a computer) |
In Telegram, MAX and VKontakte, script blocks send text and buttons, and photos are only available in AI seller cards in Telegram. In the chat on the site, both the “Attachment” from the message, and “Quick Replies”, and the operator’s files are received.
Errors that eat up the effect
- There is no access to a person. The client writes in his own words, and the bot repeats the menu. Each branch must end with an “Operator” request or step. For phrases outside the script, create a separate script with the trigger “Any message” and the step “Operator” - and create it last: when triggers intersect, the script created earlier responds. More details - about transferring the conversation to the operator.
- Forgotten Free Limit. 30 conversations in a month are over - and instead of a script, the bot responds to new clients with a phrase about the limit, and their messages do not end up in “Conversations”. The conversations already started this month continue, so if you write to the bot yourself, you won’t notice this. Keep an eye on the meter and go to Basic until the peak.
- Questionnaire instead of conversation. Eight questions before the lead - and at each subsequent one, some people leave. Ask for your name and phone number, the manager will clarify the rest.
- Buttons before "Pause". The message with the buttons “Leads to the script step” is waiting to be clicked: those who do not click will not get to the “Pause” and the reminder. Before “Pause”, put a message without such buttons.
- Nobody sees the leads. The application has arrived, but notifications are turned off. Turn on push on your phone and check the letters - where they are, in the list next to them. The office is installed on the phone as an application.
- Expecting something that is not there. Calendar, card payment in chat, WhatsApp - the list of boundaries is below. More analysis - 10 errors in bot scripts.
- Counter “N / 30” conversations - on the plan card in the menu and on the “Review” of the bot, with a forecast of when the limit will end. Updated on the 1st.
- A letter about a new lead arrives when the bot first receives the client’s phone or email: the “New leads from bots” setting in “Account → Notifications” is enabled by default.
- Push about a new conversation, conversation transfer, “Notify the operator” and new messages in conversations with the operator - “Push notifications” are there, separately on each device, with the “Send test notification” button. On iPhone - only in the app.chbt.io account added to the Home screen: the icon added from the chbt.io website does not receive notifications.
- A letter is sent each time a conversation is transferred to the operator - “New conversations in the inbox”, disabled by default.
- Telegram and MAX do not receive notifications to the owner.
What the chatbot CHBT does not do
The limits are clear before you launch.
- Does not accept card payments inside the chat: the “Payment” block sends a link to your provider, and in Telegram an invoice in Telegram Stars; the bot will not know about a payment made via an “Opens link” button.
- There is no appointment calendar, points, cashback or referral program. The bot does not show free slots: the client writes the time in text, and the person confirms it.
- There are exactly four channels: Telegram, MAX, VKontakte and chat on the site. There are no and will not be bots for WhatsApp and Meta services (recognized as an extremist organization and banned in the Russian Federation), Telegram Business does not connect - the audience is transferred from there with a link and QR.
- Does not send photos and files to Telegram, MAX and VKontakte: script blocks send only text and buttons, with the exception of AI seller cards in Telegram. The client and operator transfer files to chat on the site.
- Doesn’t correspond with buyers inside marketplaces: none of the platforms have chat rooms. The buyer is brought to your channel by a QR code in the insert - template “Buyer bot”.
- There is no ready-made connection with amoCRM and 1C: the lead is sent there by an “HTTP request” via Make, n8n or Albato, and the phone goes there only if the “To variable” field is filled in in “Data Collection”. For Bitrix24 and Omnidesk there are ready-made connections in "Integrations and API", but the lead comes to Bitrix24 without a phone number or e-mail.
Available plans
Price is per bot per month, all channels are included in each plan. 30 Free conversations are 30 different interlocutors per month across all channels together. On the Free account, only you work, and in the chat on the site you can see the signature “Powered by CHBT”. Basic, 650 ₽, - “Canvas”, AI agent and AI seller, broadcasts and operators without restrictions. Business, 1290 ₽, - when the AI responds more than 150 times a month; trial day - in the “Payment” section with the “Try a day for free” button, one per account.
Works with
FAQ
How much does a chatbot for business cost in CHBT?
Free - 1 bot, all channels, 30 conversations per month, no AI or broadcasts. Basic - 650 ₽ per bot per month without a conversation limit, with Canvas, AI and broadcasts. Business - 1290 ₽, 500 AI credits instead of 150. Price - per bot, not per operator: on paid operator plans as many as you like.
Do you need a programmer?
No. The template opens in the editor, texts and buttons are edited with the mouse, and the channel is connected using a token. From Basic, “AI edit” changes the script using a phrase like “add a question about the city after the greeting.” The developer is only needed to communicate with your system via an “HTTP request” or webhooks.
Can one bot work in Telegram and MAX at the same time?
Yes. One included script responds in all connected bot channels - Telegram, MAX, VKontakte and chat on the site. Channels are added in the “Channels” section without additional payment, and your texts for a separate channel are set by “Condition” in the “Channel” field.
Will the bot accept payment or record it in the calendar?
Payment — yes: the “Payment” block in a flow sends the client a link to your provider — Prodamus, YooKassa or CloudPayments — and after payment the flow continues through the “Paid” output. Goods and services can also be sold through the shop in your bot — a storefront with a cart. CHBT has no calendar. Bookings are requests: the client types the time, and the administrator confirms it in “Conversations”. The exception is YCLIENTS: the “YCLIENTS booking” block shows available times from online booking and creates a booking in the YCLIENTS schedule; other online booking systems are not supported.
What happens when 30 free conversations run out?
Clients who have already written this month receive responses as before. The new interlocutor sees a phrase about the limit instead of the script, and his message does not end up in “Conversations”. The counter is reset to zero on the 1st, the editor's test chat does not spend the limit. Basic removes the limit immediately after payment.
Will the bot respond with my products and prices?
Yes, from Basic - through the AI seller. The catalog is collected from the store feed via a link, file or Wildberries API key: the WB catalog and prices are marked “not verified on your key” before the first download, WB balances are not readable - availability is “to be confirmed”. Products from Ozon, Yandex Market, Kaspi and Uzum are not loaded via the API - only as a store feed or a CSV file.
Can I upload a PDF or website to AI?
PDF and DOCX - yes: the text is extracted from the file, scans without a text layer are not recognized. A website - one page at a time by link, there is no crawling of the whole site. The whole knowledge base of the AI agent is up to 15,000 characters, and it goes entirely to the model with each question. You choose the model yourself - GPT-5, Claude, Gemini, DeepSeek or Qwen. The default answer to the models is one AI credit; on powerful models it is more expensive: 150 credits on Basic, 500 on Business per paid period, you cannot purchase additional credits.
First lead - this evening
Take the “Collection of applications” template, correct the texts and connect Telegram or chat on the site. Free plan - no card, 30 conversations per month.